Or maybe you've tried video before, and the finished product made you cringe. You'd rather skulk back to traditional methods of marketing. You know, the ones where no one saw your face. But it won't work. Customers want more. They want to see you. They want to get to know you and trust you. People don’t just want a website; they want video to help them decide if you are the answer. They want to get to know you quickly. Nothing does that better and faster than video.
More than 3 billion people are searching for answers on YouTube every single day. If you aren't there, they will find your competition. Think about all the people you're missing out on helping and all the money you're missing out on making, all because you're too afraid to get in front of a camera. You know this limits the number of people you can persuade, and you have this gnawing feeling that your legacy is being lost.
Traditional advertising (magazines, TV, radio, even Ad Sense) is not only costly, but the ROI is also rapidly decreasing. YouTube, just one of the tools we’ll be covering, is free and is yielding higher and higher ROI. The most expensive part of posting effective videos on YouTube is your learning process.